Welcome to Team DMS

Mike Sherman

• Over 25 years of hands-on DM experience working on large-scale strategic projects for clients in financial services, healthcare and insurance.
• A specialist in direct marketing strategy and analytics for both retention and acquisition-based campaigns offline and online.
• Mike is also an instrument-rated pilot and volunteers his time to Angel Flight West on a regular basis.
• Graduate of Oregon State University with a BA in Economics.

Steve Sherman

• Over 20 years of DM experience with a specialized background in credit card, personal loan and retail direct marketing campaigns.
• Extensive production knowledge, which allows DMS to produce cost-effective packages for its national client base.
• Prior to joining DMS, worked for Miller Freeman Publishing serving many of the largest technology companies in the world.
• Graduate of the University of Southern California with a BS in Business Administration.

Luke Teboul

• Over 25 years of innovative leadership in direct marketing services.
• Luke has held executive positions at IWCO Direct, Fiserv and MSP.
• Track record of implementing cutting-edge operational and customer solutions.
• Graduate of Washington University of St. Louis with an MBA, and Birmingham City University with a BA in Economics.

David Cleary

• 27+ years working as CFO for private and public companies in the areas of manufacturing, real estate development, consumer retail products and software development.
• CFO at Morrow Snowboard, taking it through the initial public offering. He worked as an audit manager for Deloitte, an international public accounting firm.
• Involvement with private equity, venture capital, public financings, raising $20+ million for venture back companies. He has an experience in mergers and acquisitions, debt restructures, contract negotiations, plus strategic and tactical planning and execution.

Terry Powell

• Direct marketing specialist with more than 20 years of experience in areas of mortgage, home equity, credit and prepaid cards, wealth management, healthcare, travel, seniors, insurance and technology.
• Creates integrated marketing communications that drive response, entice transactions and enhance branding while defining client marketing challenges and implementing solutions.
• Strives to continually improve results through smart, well-defined strategy and execution.

Brian Byers

• 30+ years of proven, results-driven direct marketing expertise across a variety of vertical markets including financial services, insurance, publishing, membership and retail.
• Effective in developing advanced solutions that increase loyalty and drive results by creating a deeper connection with customers.
• Works to build and maintain strong relationship with clients with goal of exceeding expectations.
• Graduated West Virginia University with a BS in Finance.

Mary Manning

• Seasoned and accomplished HR senior leader with more than two decades of human resources and organizational development experience.
• Served as VP, Human Resources for Acumed LLC of Hillsboro, OR. Previously helmed HR departments for International Rehabilitative Sciences, Inc., Interface Engineering, Inc., Leupold & Stevens, Inc. and the Portland Development Commission (City of Portland).
• Partners with DMS leaders to optimize individual and team performance and organizational development in pursuit of DMS business goals.
• Champions DMS’ strong commitment to ethical business practice, people, local communities.

John West

• More than 20 years of direct mail experience at various financial service organizations, including Nationwide, Orchard Bank, Household, HSBC, Standard Insurance and Freedom Financial.
• John was a key leader in building the Orchard Bank direct mail business from the ground up.
• At HSBC he worked on campaigns that averaged over 50M pieces mailed per month and resulted in net income growth >20% YOY.
• Launched the direct mail channel for the debt consolidation and personal loan lines of business at Freedom Financial.

Lori Thornton

• Seasoned print production and direct mail specialist with 26+ years of experience.
• Extensive experience working in and with agencies, letter shops and client services.
• Prior to DMS, Lori was Senior Production Manager at EarthLink, CA. She managed EarthLink’s high-volume marketing campaign for their VOIP product. She was also Director of Production at KERN, an Omnicom Agency, CA. She managed a production team executing high-volume, complex marketing campaigns for DIRECTV, AAA and Symantec.

Melanie Price

• Nearly 20 years direct mail/print/production experience.
• Prior to DMS, Melanie was the Client Services Director for MSP and managed the production team at TrueSense Marketing.
• Melanie is a third-generation print industry professional, and her family has been in the business for many decades.
• Brings a comprehensive in-the-trenches adeptness to DMS East operations, with a keen eye for details and precise production execution.

Kevin Reeder

• More than 37 years of experience in the direct mail marketing industry, specializing in prepress, print, envelope, bindery and lettershop.
• Has held a variety of key production leadership roles, leveraging his graphic reproduction degree to manage every aspect of the print production process.
• Instrumental in guiding the production leadership team through the implementation of the company’s first enterprise resource planning system, which substantially increased production efficiency and machine capabilities.

Tom Atwood

• More than 20 years of information technology experience working on large-scale projects for clients and network infrastructures.
• Specializes in strategic planning with company executives by preparing and presenting various reports that analyze business requirements and develop/design technical solutions to meet current and future needs.
• Specializes in electronic data imaging, networking, data transferring security, development of new customized programs, and computer programming.

David Malicoat

• Over 20 years as cybersecurity and information technology executive with extensive experience building cybersecurity programs, cybersecurity and risk management consulting, and IT/Cloud transformation.
• Prior to DMS, David was a Delivery Executive at Perot Systems/Dell, a Principal Consultant for WGroup specializing in cybersecurity and high-risk engagements. David is also a Marine Corps veteran, where he learned leadership, team building, and began his technology career.
• Graduated University of Texas at Dallas with BS in Business; holds an MS degree in Information Assurance and Cyber Security from Capella University.

Jeremy Bessire

• More than 22 years of creative work in integrated direct marketing and brand advertising campaigns.
• He uses his strategic and conceptual skills to build market advantage for clients by interpreting their strengths and turning them into design expressions.
• Established an agency within DMS that expanded creative services beyond direct mail into fully integrated marketing campaigns.
• During his tenure at DMS, he has created highly successful direct marketing campaigns for Fortune 1000 clients in a variety of industries.

Katherine Kilduff

• Spent a decade in the trenches of newspaper journalism in California, Idaho, Montana and Oregon.
• Co-leads DMS creative agency with a focus on demographic-driven content, brand development, conceptualization and creative direction.
• Senior-level copywriter and editor with 15-year tenure.

Kelsey Knipp

• Specializes in direct marketing strategy and analytics for both retention and acquisition offline and online.
• Extensive data relationships (including the three main financial bureaus) across many industries.
• Data-driven marketer who has built a DM acquisition channel from the ground up.
• Having once been part of a respected DMS client partnership, Kelsey has a great perspective of being on both sides of the table.
• Graduate of Wichita State University with an MBA and Emporia State University with a BS in Marketing.

J.B. Ruble

• Seasoned marketing and sales specialist with 10+ years of experience. J.B. specializes in building lasting relationships based on trust, focusing on a full-service approach that is measured in response, lead conversion and retention.
• Prior to joining DMS, J.B. served as managing partner and principal agent for SETCO Insurance Services, LLC. He’s an experienced business risk consultant and has also earned his certification as an Accredited Advisor in Insurance, (AAI).
• Graduate of University of Oklahoma with a BA in Journalism and BA in Communication.